Kim & Cidem – Master Franchisees of COCO-MAT Netherlands

We are Kim Huissen and Cidem Diktas, the faces behind COCO-MAT Netherlands. Our mission? Not to sell as many beds as possible, but to help people experience what truly natural sleep means.

How it started

Kim first encountered COCO-MAT in 2002, through a simple cotton bag with a brochure. A year later, she started as an intern in the first Dutch store and has never left.

Cidem discovered COCO-MAT as a customer in 2008. The tranquility, the natural materials, and the personal approach resonated with her so much that she decided to start working there herself two years later.

From employees to entrepreneurs

We enjoyed working together in the stores for years. However, the dream of expanding COCO-MAT's presence in the Netherlands in our own unique way grew stronger. When the opportunity arose to take over the franchise, we jumped at the chance. We are now master franchisees and share the responsibility for shaping the COCO-MAT story in the Netherlands.

Our vision

At COCO-MAT, everything revolves around natural materials, personalized service, and an honest experience. Our stores in Amsterdam and The Hague are more than just sales outlets: they're places where you can relax, try out our beds, and where we take the time to provide personalized advice.

What we believe in


  • Natural materials : coconut fibre, seagrass, rubber and wood, without metal springs or synthetic foams.

  • Sustainability : from production to recycling, consciously choosing for people and nature.

  • Experience : take off your shoes, lie down for a moment and experience what sleeping should be like.

  • Personal contact : we believe that a good night's sleep starts with listening.

Our dream is both simple and ambitious: to contribute step by step to a world in which sustainability is the norm, and to allow as many people as possible to experience that natural sleep is not only healthier, but also more beautiful and comfortable.